Agents’ Choice 2024 Readership Survey: So, who’s your favourite?

Well, the waiting is over as the results from the 2024 Agents’ Choice Readership Survey were officially released last night (June 20, 2024) before a sell-out crowd at the glitzy and glamourous Agents’ Choice Awards Gala at The Carlu in Toronto.

And the 2024 survey certainly reflected the momentum that this country’s travel industry has been experiencing over the past 12 months, with voting levels hitting record levels and travel advisors across Canada selecting a baker’s dozen of new favourites in the process.

A record 6,938 advisors from across the country voted for their supplier favourites in 43 categories, representing a 7% increase over 2023, when 6,551 travel advisors cast ballots for their favourites.

Broken down regionally, Canada’s only national and authoritative survey of this country’s travel advisor community saw 51% of votes originate from advisors in Ontario; 25% from advisors in Quebec; 21% from advisors in Western Canada (and the Territories); and 3% from advisors in the Atlantic provinces.

Talk about momentum.

In 2024, the Agents’ Choice Readership Survey featured a new, easy-to-read look, along with 5 new categories, including:

  • Favourite Airline – Economy Class Service
  • Favourite Hotel Brand – All-Inclusive Mexico
  • Favourite Hotel Brand – Luxury
  • Favourite Hotel Brand – Small & Boutique
  • The Momentum Award

Breaking things down a little further, there were 22 supplier companies that were selected as Canadian travel advisors’ favourite in a single category and seven supplier companies picked as the favourite in multiple categories.

There’s lots more in this year’s Agents’ Choice Readership Survey and you can discover it all, simply by CLICKING HERE …