Agents’ Choice Wants To Know Is It Price Or Value?

In the 2023 Agents’ Choice Readership Survey, we want to hear from you about what factors are influencing your clients when they are making their travel decisions.

And we’re also wondering how your tour operator partners are helping you deliver what those clients’ expectations are in terms of the price, value and experience.

With pandemic travel restrictions pretty much a thing of the past, and the demand for travel surging, we’d also like to know whether clients are price-driven or whether they’re more focused on value. 

Travellers are looking to book with trusted travel providers, regardless of pricing. All of this comes down to what they seek to do. Whether this be a shorter adventure or a luxurious experience – it’s all about catering to each customer’s expectations and budget. And luckily, tour operators are here to provide choices.

Is cost the primary consideration in booking a holiday? Have your say in the 2023 Agents’ Choice Readership Survey

Vote for all your favourites across 40+ categories for a chance to win one of four prizes:

  • A 7-night cruise for two, balcony accommodation, departing from Bayonne, NJ or Florida—courtesy of Royal Caribbean and TravelBrands. Flights are included. Sailing dates: Sept. 9-Dec. 10, 2023; or April 15-June 15, 2024. Wonder of the Seas and Icon of the Seas are excluded.
  • Air Canada is pleased to provide two tickets, good for return economy travel, for travel anywhere Air Canada flies. This prize is valid until June 2024, blackout dates apply. A full list of terms and conditions to be provided.
  • Voyzant will also be providing one roundtrip flight to a destination in North America.
  • A $250 gift card from Manulife.

The results of the survey will be announced at the Agents’ Choice Awards Presentation and Gala at the Arcadian Court in Toronto on June 15, 2023. Awards, entertainment and memories – join us as we celebrate all of your favourites and Canadian Travel Press’ 55th Anniversary at Canada’s most celebrated industry awards event.