Air Canada has announced the successful closing of its purchase of Aimia Canada Inc., owner and operator of the Aeroplan loyalty business, from Aimia Inc.
Air Canada also confirmed that Aeroplan Members’ Miles will be honoured on a one-to-one basis in Air Canada’s new loyalty program when it launches in 2020.
“Air Canada is creating an industry-leading loyalty program that aims to provide unmatched flexibility, choice and convenience for customers when it debuts in 2020. With today’s purchase of Aeroplan, we are taking a major step forward on this transformational initiative by acquiring one of Canada’s most popular loyalty programs. For many Canadians, given Aeroplan’s privileged access to Air Canada, it is the next best currency to the Canadian dollar,” said Air Canada president Calin Rovinescu.
“We are also now able to provide confirmation to Aeroplan members that their existing Aeroplan Miles will be honoured on a one-to-one basis in our new program. Finally, with today’s transaction, customers will have certainty that they can continue to earn and redeem Aeroplan Miles confident that their existing Air Canada Altitude status and privileges are secure.”
Since announcing in May 2017 that it would launch its own, new loyalty program starting in 2020, Air Canada has undertaken extensive consultations with more than 30,000 customers to identify key program attributes. Customers expressed their strong preference to use their Aeroplan Miles in the new Air Canada loyalty program, expected to be the best loyalty program in the country and, based on their feedback, they can look forward to other features including: the best reward value for Air Canada flights, plus, unparalleled access to travel on over 40 partner airlines, including the Star Alliance global network; Canada’s best travel rewards credit cards, offered by TD, CIBC and American Express; more ways to earn and redeem points for travel, upgrades, experiences, on-board product and everyday indulgences; an improved experience when traveling with friends and family; everything Air Canada has to offer in one place, with a new digital experience.