Air Canada goes all-inclusive, puts world on sale

To mark the kick off of its 75th anniversary celebrations, Air Canada has not only launched a worldwide seat sale, it has also introduced a new, all-inclusive pricing approach to advertising that’s designed to make it easier for customers to shop, compare and determine the final cost of air travel. Beginning today, Air Canada is adopting a new all-inclusive price display for its web site, webSaver e-mails, online third party advertisements and print advertising. The approach uses a prominently displayed final price accompanied by a breakdown of the base fare and total related taxes, fees, charges and surcharges. Customers shopping online will find the information by rolling their cursor over the base fare. Final ticket prices may vary by routing and a la carte options selected. Details on the worldwide seat sale are available at . Noting that AC’s worldwide seat sale — which is in effect until Feb. 16 — has been “75 years in the making,” Air Canada’s vice-president of marketing, Craig Landry said: “Our all-in price advertising initiative is a response to our customers’ increased desire for transparency and simplicity when shopping for air fares, whether they do so through print advertising, online searches or by signing up for our webSaver e-mail specials.”