Air Canada has Lucie Guillemette, previously senior vice-president, Revenue Optimization, as executive vice-president and chief commercial officer.
Guillemette, who is based at the airline’s Montreal headquarters, joins the executive committee and continues to report to Benjamin Smith, president, Passenger Airlines.
In her new role, Guillemette will be responsible for Air Canada’s commercial strategy and revenue generation, including marketing, sales, network planning and revenue management. Prior to her appointment as senior vice-president, Revenue Optimization in May 2015, she was vice-president, Revenue Management, a role held since February 2008.
Guillemette joined Air Canada in 1987 as a customer service and sales agent, subsequently holding various positions in pricing, inventory control, product management and a number of senior marketing and commercial positions as well as senior director, Human Resources.