Travel Agent Appreciation

Air Canada, Sabre Deal Puts Customers First


Corporate and leisure travel buyers in Canada and the United States now have the ability to purchase Air Canada’s Preferred Seats and paid advance seat selection through the Sabre Red platform.

The move extends their reach through the Sabre Red Workspace desktop solution and an extensive selection of air shopping and booking API’s.

Air Canada’s Preferred seats offer more legroom and are located at the front of the main cabin and in exit rows. Paid advance seats provide a pre-reserved seat choice in the main cabin to passengers who have booked the airline’s “Tango” fare.

Sean Menke, president of Sabre Travel Network, said, “Air Canada has a bold vision in creating a personalized journey for their passengers, and Sabre’s technology supports every strategic aspect in delivering their differentiated merchandising strategy.”

Menke noted that, “Our collaboration aims to put their customers first, enabling agents with transparent shopping and pricing of their brand, and ultimately a streamlined booking experience.”

Duncan Bureau, vice-president global sales for Air Canada, said that, “Air Canada remains focused on delivering products and services, such as Air Canada Preferred Seats, that bring value to our customers and enhance their travel experience with us.”

Bureau noted that, “By making this available through the Sabre agency platform we are continuing our commitment to our loyal agency network to make selling Air Canada as seamless and efficient as possible.”

Sabre’s technology has enabled Air Canada to further expand its merchandising reach and generate new revenue in the Sabre marketplace.

In addition to paid seats, the recent release of their branded fares through the Sabre Red platform allows Air Canada to strategically highlight attributes that differentiate their products, support brand continuity, and drive customer loyalty.


Posted in Airlines, News, Technology, Travel Agents