AIR MILES Takes Flight This Fall

The AIR MILES Rewards Program is introducing a series of improvements as part of its commitment to providing Canadians with an enhanced loyalty program that offers more choice, flexibility and value than ever before.

Over the coming months, AIR MILES collectors will be introduced to more redemption benefits, more ways to earn and more opportunities to take part in promotions.

Anchoring these program enhancements, is the announcement of the all-new AIR MILES Flights platform, which will officially launch in November.

AIR MILES Flights allows Canadian travellers to choose their airline, class of travel, departure location (from anywhere in the world) and even how they pay. This is “flexibility in flight.” To revamp the flight program, AIR MILES worked closely with collectors who provided feedback and input at each stage of planning, testing and development.

Blair Cameron, president & CEO, AIR MILES Reward Program, said that: “In response to feedback from collectors and partners, we’ve challenged ourselves to enhance the value we’re delivering at every touchpoint. From improving our digital properties, to launching new partnerships like Voilà by Sobeys and lowering the amount of Miles required to make a redemption on today’s top brands, we’re excited to deliver more value to Canadians.”

Cameron added: “This fall, Canadians can experience the beginning of our program enhancements that will continue throughout 2022 as we bring forward a lineup of benefits designed with the sole objective of helping collectors’ dreams come true.”

A host of new benefits were rolled out on Oct. 1, and for more, go to .