Air Transat has appointed Sonia Kurek as its new Commercial Director of UK, Ireland and GSA Markets.
Kurek joined the carrier on Nov. 1, 2021 and will lead the airline’s global team to develop its commercial strategy, including all sales and marketing activity across every distribution channel.
She will handle revenue responsibility in markets across Europe and the Americas, including the UK, Ireland, Portugal, Italy, Croatia, Spain, Greece, the Dominican Republic, Mexico and Haiti.
Air Transat recently announced a new weekly route between London Gatwick and Quebec City’s Jean-Lesage airports. The connection will commence in May 2022 and is one of four new 2022 routes added by the airline this year.
Sonia joins Air Transat from British Airways, where she first started in 2004 as a Corporate Account Manager, looking after corporates and TMCs. Several promotions followed, culminating in the role of Sales Manager – Specialists Markets at the airline, where she managed the distribution of a varied portfolio and needs of customers including Groups, MICE, Retail/OTA, Cruise, Sports, Students, Tour Operators and Specialist Agents.