Air Transat, Porter expand codeshare, take off with joint venture
Air Transat and Porter Airlines are extending their existing code-sharing agreement by creating a joint venture (the “Alliance”), that they say will transform the current Canadian aviation competitive landscape.
By combining both airlines’ complementary networks, this Alliance offers travellers significant benefits, including enhanced travel options across multiple regions.
The Alliance expands services between North, Central and South America, Europe, North Africa, Mexico and the Caribbean, integrating Porter’s and Transat’s highly-complementary, non-overlapping networks at Toronto Pearson (YYZ) and Montreal Trudeau (YUL) airports.
The feeder network strategy is designed to facilitate the acceleration of both airlines’ expansion in their respective markets: domestic and transborder short- and medium-haul for Porter, and international medium- and long-haul for Air Transat. It will also foster stronger network optimization through collaboration on scheduling and route planning.
The Alliance will be gradually implemented throughout 2024.
Annick Guérard, President and Chief Executive Officer of Transat, said that: “This historic agreement constitutes a significant step forward in executing Transat’s strategic plan and an important milestone in developing a more sustainable competitive network.”
Guérard continued: “We are delighted to further extend our collaboration with Porter, a partner that shares our customer-centric approach and values. Through this Alliance, we will accelerate the expansion of our transatlantic footprint by allowing us to leverage the domestic market served by Porter, while allowing for a more efficient use of our fleet.”
Michael Deluce, President and CEO of Porter, pointed out that: “Porter is in the midst of disrupting the North American market through a significant continental expansion that will only be amplified by this Alliance,”
Deluce said that: “The flow of passengers on both carriers means that Porter will be able to develop a more robust network by increasing flight frequency on key domestic and transborder routes, and entering into new markets with less point-to-point traffic. As we continue receiving deliveries of up to 100 new Embraer E195-E2 aircraft, our options for deploying this fleet are even greater based on this collaboration with Air Transat.”
This Alliance is an evolution of the current codeshare agreement between Air Transat and Porter, which has been active since October 2022. It demonstrates the commitment of both companies to a long-term collaboration, allowing Air Transat and Porter to align goals, strategies and resources to achieve their ambitions.
Air Transat brings its expertise in leisure travel, serving over 60 international destinations, and its 35-year presence in the Quebec and Ontario markets, while Porter contributes its 17 years of expertise in facilitating air travel within Eastern Canada and the United States with a growing coast-to-coast presence within North America.