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Airbnb, CTO Collaborate To Promote Tourism In 2021

Airbnb is partnering with the Caribbean Tourism Organization (CTO) as part of its global efforts to work with governments and tourism agencies to support responsible travel and local economic growth.

The partnership with CTO, will see Airbnb working to promote CTO member countries across Airbnb’s vast global community.

The collaboration is designed to amplify the Caribbean’s recovery from the impacts of the COVID-19 pandemic by promoting safe, responsible travel to the region.

As part of the partnership, Airbnb is launching a marketing campaign that includes the rollout of a series of email newsletters and a landing page highlighting the CTO’s member countries and their respective protocols for safe travel during this time.

Airbnb has also pledged to share data with the CTO, including travel trends, to facilitate informed marketing decisions during this recovery period.

The promotional landing page for this partnership will be unique to others worldwide. It will integrate 18 countries from the English, French and Dutch Caribbean, promote homes in each destination, and links to each country’s website.

Carlos Munoz, Airbnb Policy Manager for Central America and the Caribbean, explained that: “With the Caribbean continuing to re-open, we’re helping to usher in the safe return of travel to this wonderful region by shining a light on the many places to see and things to do. We’re also excited to promote the important economic impact driven by hosting on Airbnb.”

The partnership with Airbnb is one of the many initiatives in the CTO’s ongoing program to help its members rebuild tourism in their destinations.

Neil Walters, Acting Secretary-General of the CTO, said that: “The partnership with Airbnb will help us to promote the region responsibly by providing our members with a platform to showcase their destinations while at the same time highlighting the health safety measures that each has implemented to ensure that visitors can enjoy a safe Caribbean experience during this time.”

The partnership joins previously announced collaborations with organizations, including the Tourism KwaZulu-Natal (South Africa), the National Parks Foundation and Bermuda Tourism Authority.

 

 

Posted in COVID-19, Destinations, Hotels, News, Resorts, Tourism Organizations

 

 

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