Allianz Global, TIC Merger Now Official
Allianz Global Assistance and TIC Travel Insurance Coordinators (TIC), which merged to form one of Canada’s largest providers of travel insurance in January, officially became one in both name and brand yesterday (Nov. 16).
According to Canadian CEO, Daniel Wichels, the rebranding of TIC to Allianz Global Assistance will have positive implications for partners and their customers, as well as for new business prospects.
“This rebranding is an important and symbolic milestone in the integration of our recently merged entity,” says Wichels. “Our market presence will be strengthened as a result, thanks to having a unified brand identity across all channels we operate in. It will also improve the consistency of our product and service offerings, presenting existing and new partners with more opportunities to cross-promote our unique travel insurance solutions.”
Partners and customers who were previously serviced under TIC will also benefit from the strength of the Allianz brand worldwide.
“Allianz routinely ranks among the top brands globally in terms of brand value and recognition,” added Wichels. “The Allianz name is 125 years old and can be found in all corners of the world, appearing on financial institutions across Europe and Asia, on stadiums in Germany, France, Australia and Brazil, and through sponsorships of major sporting and cultural events.”
There will be no interruption in service to partners or customers as a result of this brand transition.
