Amadeus launches Hotel Optimization Package

Amadeus has launched the Amadeus Hotel Optimization Package, a complete set of services and technologies for large travel agencies and travel management companies (TMCs) to increase competitiveness, grant efficient access to all relevant hotel content and save valuable time for their agents. The package portfolio of solutions is articulated under two areas, Profit Optimization – to help large travel agencies and TMCs save time and have more control over global hotel programs – and Content Optimization, converting Amadeus into a one-stop-shop for hotel content. Some of the key components include: !!! Amadeus Hotel Dynamic Saver, a multi-GDS Business Intelligence solution to help both large travel agencies and corporate travel managers maintain high savings standards and ensure hotel contract compliance. Key capabilities include Last Room Availability, identification of rate squatters and automatic future comparison of negotiated vs. public rates to ensure buyers get the best deal at all times. !!! Integration of hotel aggregator content: as the quickest path to integrating the “long tail”of content, Amadeus has a strong pipeline of hotel aggregators that are being integrated across all its travel agency point-of-sale solutions. First to be integrated, in 2011, were Destinations of the World and Transhotel, representing a total inventory of over 50,000 hotels. !!! Amadeus LinkHotel, a customized, fast-track service that enables quick, seamless integration of specific hotels that are requested by agencies and their corporate customers, but are currently not bookable on the GDS (for instance, hotels close to remote manufacturing sites which typically would not show on these systems). (