Valmorbida, previously vice-president EMEA for travel channels, replaces Laurens Leurink, who joined Amadeus in 2016, but will now leave the company after a handover period.
Valmorbida is a 13-year veteran of Amadeus, which he joined as an operational director in Brazil. He subsequently became vice-president for Latin America in 2009, and oversaw a period of growth in both the distribution and IT businesses in the region.
In 2013, Valmorbida moved to Madrid serving in the global role of vice-president distribution marketing, in which position he has managed both commercial and marketing strategy for the business unit, which has grown strongly during a challenging period.
He was appointed VP EMEA earlier in 2017.
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