AMGiNE, Cvent partner to streamline group air booking for TMCs

AMGiNE and Cvent are partnering to automate and streamline the group air booking process for travel management companies (TMCs).

Greg Apple, CEO of AMGiNE, said: “Cvent is the leading event technology platform and many of our TMC partners use Cvent to manage their events. However, one of the most repeated requests we receive is to help them automate the manual processing of Group Air requests that are exported into spreadsheets once travellers register for a group meeting or event.”

Apple continued: “We know how tedious it can be for corporate agents to sift through hundreds or thousands of rows of a spreadsheet for just one event. As a leader in AI automation for the corporate travel industry, we are confident in the tremendous value we can provide not only to our current TMC partners who use Cvent, but to the 1,500+ TMCs of all sizes that we don’t currently service today.”

Currently, preparing an initial quote can take TMC agents more than 5 minutes for each group traveller. This inefficient process begins when travellers register for an event and their registration is exported to an Excel spreadsheet, which an agent then uses to manually create PNRs and/or proposed itineraries for each traveller.

The integration between Cvent and AMGiNE is expected to boost agent efficiency by up to three times by eliminating the manual export of requests and reducing processing time.

AMGiNE’s APIs respond to a registration request within 15 seconds of receipt, pulling data from the traveller’s registration form and automatically generating a trip proposal according to the TMC’s specifications. If desired by a TMC, AMGiNE can route requests to an agent for additional oversight before sending to the traveler.

Travellers will also benefit from this integration as they will receive trip proposals, including flight options and seat maps, within minutes of registering for a meeting or event. Travellers can self-select the flights they want to take, while ensuring options selected are aligned with corporate travel policies. Travellers will also be able to request agent assistance if required.

Mike Tenholder, Head of Alliance Partnerships at Cvent, explained that: “Cvent has a long history of driving innovation and enabling greater efficiency across the meetings and events industry. We’re proud to partner with AMGiNE to improve the group air booking process and address a key pain point for our TMC customers.”

Tenholder noted that: “Group Air bookings are repetitive and very time-consuming for agents. With AMGiNE automating bulk reservations, all the manual effort is removed, enabling agents to prioritize servicing their corporate customers.”

For more, go to or .