AMR Collection Hosts Annual TAAB Event

The AMR Collection recently hosted its ninth annual Travel Agent Advisory Board (TAAB) meeting at Dreams Bahia Mita.

The annual event allowed hotel executives to connect and get input from agents directly and maximize their expertise, data and feedback to drive innovative promotions and reform existing packages.

During this year’s meeting, agents and executives had the opportunity to collaborate on several discussing including a market overview, marketing presentations and the AMR Collection master brand launch and B2B strategy, but it wasn’t all business.

Agents had the opportunity to enjoy an excursion with lunch at local restaurant La Pescadora overviewing the beach and trip to Sayulita to see all that the region has to offer.

In the photo

Attendees and Canadian TAAB members, from left to right, include: Eduardo Pinto DOS, Marj Dejong, Sharon Boissonneault, Carolina Bellina, Jamie Milton, Rick MacSwain.