Anguilla takes aim at golf market in 2024
The Anguilla Tourist Board (ATB) is teeing up a new strategy for 2024 with plans to target the large and untapped golf market.
It’s a lucrative market, with the ATB pointing out that there are over 25 million ardent golfers in the US alone, and another 15.5 million participate exclusively in off-course golf activities at places like driving ranges, indoor golf simulators, or golf entertainment venues like Topgolf and Drive Shack.
The global golf tourism market size was valued at USD 21.74 billion in 2021 and is projected to expand at a compound annual growth rate (CAGR) of 7.6% from 2022 to 2030.
Anguilla points out that it possesses some great golf facilities, including the Aurora Anguilla Resort & Golf Club.
The resort boasts a signature, Greg Norman designed 18-hole championship golf course and a 9-hole short course, Avalon Links, with stunning views of Rendezvous Bay.
The driving range and short game areas have been significantly upgraded, and there is also a high-tech golf academy, a teaching facility located near the clubhouse, with two indoor hitting bays and state-of-the-art Trackman instructional equipment.
The latest addition to Aurora’s golf experience is the brand new golf clubhouse opening at Avalon Links.
Mrs. Stacey Liburd, Anguilla’s Director of Tourism, said: “The golf market is a resilient, year-round travel segment and Anguilla is ideally positioned to provide golf enthusiasts with an exceptional golf experience.”
Liburd continued: “We offer a range of golf outings: guests can play a full round of 18-holes on the stunning Aurora championship course; opt for 9-holes on Avalon Links if they are pressed for time; or take the family to enjoy an 18-hole round of mini-golf in Island Harbour.”
The Aurora Anguilla Resort & Golf Club also offers charter service flights direct to the island from the Westchester County Airport (HPN). The Aurora Charter Air Service will operate from mid-December through April 2024, and is available for both Aurora guests and non-hotel guests.
Go to www.IvisitAnguilla.com for more.
Photo courtesy: Aurora Anguilla Resort & Golf Club