The Antigua and Barbuda Tourism Authority (ABTA) has been hosting a series of webinars within each of its major source markets, to inform the trade of destination developments related to COVID-19, and to support travel agents eager to use their downtime to sharpen their product knowledge.
Webinar sessions have taken place in the United States, Canadian, United Kingdom and European markets, and have focused on showcasing the destination’s key selling points, as well as capturing insight from the agents as to the consumer sentiment within their markets.
Colin James, CEO of the Antigua and Barbuda Tourism Authority, said: “This is the ideal time for travel agents to improve their destination knowledge. We want to ensure our agents are prepared so that when their clients begin inquiring about beach destinations once again, they will be ready to confidently sell the destination, and our diverse and exciting range of product.”
The Tourism Authority’s online training sessions have attracted many attendees, with each session hosting over one hundred agents.
Here in Canada, the tourism authority’s team created and executed an engaging webinar dubbed “Home-schooled, with Antigua and Barbuda’.
Tameka Wharton, sales and marketing manager in Canada for the Antigua and Barbuda Tourism Authority, observed that: “It is our conclusion that, at the end of this current crisis, the travel advisor will have an even greater relevance to the consumer. Therefore, we continue working to ensure we maintain a strong travel agent community which is keen on selling Antigua and Barbuda to our Canadian market and further afield.”
Go to www.visitantiguabarbuda.com for more.