Antigua has unveiled its 2017/2018 winter marketing campaign for North America inviting visitors to “Warm Up Their Winter” on the Caribbean island.
The campaign showcases the destination’s beaches and tropical climate just as much of the north transitions into the colder months. Antigua was recently named the “Caribbean’s Most Romantic Destination” for the third year in a row at the World Travel Awards.
“We want everyone to book Antigua now. We are an unrivaled destination with 365 postcard-worthy beaches, world-class resorts and more,” said Colin James, CEO of the Antigua and Barbuda Tourism Authority. “This new campaign encourages vacationers to consider Antigua for a winter escape whether for a romantic retreat, family holiday or simply relaxing with friends.”
The campaign is delivered through a variety of creative digital executions as well as select print outlets, focusing on Antigua’s natural beauty as the signature backdrop. The campaign will target key feeder markets throughout North America, including Canada.