Apple Leisure Group has announced that an ALG affiliate has entered into an agreement that will bring the Secrets brand to St. Lucia.
Secrets St. Lucia Resort & Spa will be the second branded property of the AMR Collection portfolio on the island, and will follow the highly anticipated opening of Zoëtry Marigot Bay St. Lucia, which is located 40 minutes away from the future Secrets.
Once rebranding is completed, by late 2023, after extensive renovations starting this fall, the adults-only Secrets St. Lucia Resort & Spa will feature 342 rooms and suites.
Currently the St. James’s Club Morgan Bay, the resort will offer guests a privileged location on the island with an unspoiled stretch of perfect, white-sand beach lined with majestic palms for the most romantic beachfront setting. Just minutes from the world-class Rodney Bay Marina, Cap Estate Golf Course, and capital city of Castries, resort guests will enjoy a stunning view of dramatically tapered mountains, volcanic beaches, reef-diving sites and fishing villages.
Javier Coll, Group President of Global Business Development at Apple Leisure Group, said that: “AMR Collection is thrilled to expand its presence in the eastern Caribbean gem of St. Lucia. The spectacular island full of natural wonder is the perfect destination for the Secrets Resorts & Spas brand to welcome guests seeking luxury, adults-only getaways.”
Coll continued: “For more than 20 years, AMResorts® has successfully cultivated the Secrets® Resorts & Spas brand to 22 resorts in world-class destinations – the signing of Secrets® St. Lucia Resort & Spa is the right next step to meet traveler needs and expand the brand footprint to this exclusive destination.”