AQV’s New President Shares Strategic Vision

American Queen Voyages’ (AQV) new president, Cindy D’Aoust is leaning into four decades of travel industry experience as she begins her tenure at the helm of the cruise line.

With a holistic leadership style, D’Aoust’s immediate priorities are to build upon the strong foundation of AQV with a focus on people, prestige and ports.

Said D’Aoust: “American Queen Voyages is an established, storied cruise line and brand known for exemplary service and experiences. The opportunity moving forward is to further strengthen the reputation and relationships to continue on a growth trajectory. Working with the talented teams at AQV and Hornblower Group, I am confident in the leadership strategy that will help to make American Queen Voyages the top American-based cruise line of choice.”

D’Aoust noted that building meaningful relationships with travel agents, guests and employees has always been a priority for her, and attributed her past success to learning and listening to these key audiences.

Said D’Aoust: “One thing I have learned during my time in travel is the importance of the travel advisor. Travel professionals are the essential resource for our guests to discover the perfect itinerary and vessel, and at American Queen Voyages it will always be my priority to listen to our travel agent network and build strong, lasting relationships with our cruise travel partners.”

D’Aoust is also placing a greater emphasis on guest feedback in order to create an unmatched adventure on the water. In the immediate future, the company plans to work with travel partners to take a deeper dive into guest preferences and strategically plan accordingly for future sailings.

Said D’Aoust: “The hospitable culture at American Queen Voyages is already exceptional and I plan to be a resource for our crew and staff to ensure their suggestions are heard so we can continue to offer elevated service aboard our vessels.”

Working in the cruise industry, D’Aoust learned first-hand about the immense value of a strong, positive image and reputation. Her goal at American Queen Voyages includes elevating the company’s image through a series of luxury-level upgrades to service, product enhancements and exclusive itinerary offerings.

D’Aoust has announced upgrade enhancements planned for AQV’s American Duchess vessel. A purposely-built boutique paddlewheeler holding only 166 guests debuting in 2017, American Duchess will become a symbol of prestige on America’s rivers. The upgrades will honour the American Duchess’ history, incorporating elevated onboard services and a dedicated shore enrichment program specific to the vessel, along with re-imagined itineraries. Built from an existing hull of a retired casino boat, the American Duchess has deep ties to the Mighty Mississippi and will be ready to set sail for the 2024 season with additional enhancements and updates announced over the coming months.

With a nod to the priority on increased communication, the American Queen Voyages leadership team is assembling an American Duchess-specific advising task force of travel partners, agents, and hospitality industry experts to prioritize feedback in order to deliver an immersive, dynamic experience for every guest.

These upgrades are part of a larger strategy to further enhance the American Queen Voyages travel experiences. The American Duchess will sail the first half of 2023 before her extended layup begins in June 2023.

The economic impact for each port visited by American Queen Voyages sailings is an average of $135 per person, per day. Guests and crew disembark at destinations and spend money in local stores, pharmacies, restaurants, bars and more.

American Queen Voyages brings this economic influx to a variety of less-traveled destinations along America’s waterways. D’Aoust plans to identify new and exciting additions and extensions to AQV’s cruise itineraries which will bring additional revenue to new port locations while also offering guests new, unique experiences.

“One of the amazing opportunities we have at AQV is to help our guests discover the beauty, history and people of America – both in major cities and smaller towns,” said D’Aoust. “Our strategy will incorporate thoughtful and deliberate ways to bring a positive economic impact to the American ports American Queen Voyages serves.”

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