Arizona Names Global Marketing & Sales, Inc. As Canadian Rep

Global Marketing & Sales, Inc. (GMS) has been awarded a contract by the state of Arizona to spearhead its travel industry and consumer marketing initiatives in Canada, effective Oct. 5, 2023.

The new partnership underscores a strategic endeavour by Arizona Office of Tourism (AOT) to expand its tourism footprint, targeting an increase in market share and a surge in Canadian visitation and spending.

Lisa Urias, CEO for Arizona Office of Tourism, said: “Arizona offers an unparalleled travel experience, blending captivating landscapes, rich cultural experiences, and boundless adventures.”

Urias continued: “In entrusting GMS with our vision, we anticipate that their proven track record and innovative marketing strategies will elevate Arizona’s stature amongst Canadian travelers, unfurling the vast, vibrant tapestry that our state has to offer.”

“Arizona is a gem in the global tourism landscape, and it’s an honor for GMS Canada to illuminate its wonders and create a distinctive space in the hearts and minds of Canadian travelers,” commented Laura Nesteanu, Managing Director Canada for GMS. “Our seasoned team is committed to tailoring innovative, impactful strategies that resonate with the Canadian market, steering them towards the myriad experiences awaiting in Arizona. Through dynamic new alliances and proactive engagement with the travel trade, we confidently forecast a robust surge in tourism and an invigorating boost to economic development.”

Alex Pace, President & CEO of Global Marketing & Sales, Inc., observed: “This newly forged partnership is received with enthusiasm, and we are grateful to Arizona Office of Tourism for choosing our organization to lead the travel trade and consumer efforts in Canada.”

Leveraging a robust portfolio and a storied history of curating and deploying innovative, scalable, and impactful marketing and sales strategies, GMS will utilize data-driven approaches, in-depth market insights, and engaging storytelling to captivate and inspire potential Canadian tourists.

In the upcoming months, travel trade, industry partners, and consumers alike can anticipate a slew of inspiring, immersive, and informative campaigns that elevate Arizona’s visibility, allure, and connectivity in the Canadian market, presenting the state as a must-visit destination that appeals to varied traveler profiles and preferences.

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