Aruba Tourism Authority Promotes Dijkhoff-Feliciano

The Aruba Tourism Authority (A.T.A.) has promoted Sjeidy Dijkhoff-Feliciano to Area Director of North America, overseeing the tourism board’s regional sales and marketing teams.

Dijkhoff-Feliciano has been at the A.T.A. since 2002, with her most recent role as Communications Manager, spearheading Aruba’s public relations and influencer marketing efforts, across ten international markets, to promote the destination’s vibrant culture, stunning beaches, and top-rated hotels.

Ronella Croes, Chief Executive Officer, A.T.A, said: “We are thrilled that Sjeidy is stepping into her next role of Area Director of North America and continues to grow within the A.T.A. Sjeidy is a senior tourism professional well respected both within our organization and among our many external stakeholders within and outside the tourism industry. Of her many career milestones, she played a critical role in managing Aruba’s crisis communication strategy during the COVID-19 pandemic, later shifting her focus to communicating the island’s re-opening, healthy and safety procedures and visitor travel requirements.”

Dijkhoff-Feliciano said: “As a proud Aruban who has represented the destination internationally for many years, I am passionate about my country and honored to continue my career with the A.T.A. I am eager to take on this new role and continue to promote the One happy island to travellers across North America during this exciting time for the destination.”

In her new role, Sjeidy will partner closely with US tour operators and other key industry partners, but will remain based in A.T.A. HQ, allowing her to maintain strong relationships with on-island partners and stakeholders to better understand their business needs.