Atlantis, The Palm in Dubai is reporting a record-breaking 2019 with an upsurge in bookings and an average occupancy of 90%. The resort recently completed a three-year, $100-million renovation project.
Last year, Dubai welcomed 16.73 million visitors with half of those visitors checking into the resort. The increase in visits is a result of a strong footfall from top source markets, as well as from diversified markets.
Bookings from the UAE were up by 39%, while Norway went up by 24%. There was an increase of 16% from China, and a 14% increase from Russia. Bookings from Saudi Arabia saw a surge of 25%, while bookings from the rest of the resort’s top markets – which include the UK, US and India – remained robust.
With Dubai Expo 2020 projected to attract 25 million visitors over a period of six months, more than 70% of visitors will be coming from outside the UAE. This will have a significant effect on Dubai’s hospitality industry, and Atlantis, The Palm says they are ready for the influx.
Timothy Kelly, executive vice-president and managing director of Atlantis Resorts & Residences, noted that: “Ahead of Expo 2020 we undertook a program that has updated our property with contemporary flair, while staying true to the property’s iconic heritage. Revamped and revitalized, it has been stylishly upgraded, while still keeping the soul of Atlantis alive.”
And Kelly added: “We are maintaining our focus on customer needs and demands, and constantly evolving, ensuring that each and every experience is unique, with all our visitors making memories that last a lifetime.”
The renovation project, which was completed in December 2019, has refreshed the entire resort. The resorts’ rooms and suites have been refurbished with a contemporary underwater design to keep in line with the resort’s underwater theme. The suites now feature new technology such as oversized flat television screens and integrated technology with sound bars and touch screen panels.
Alongside completely redesigning rooms and suites, the resort has relaunched its Imperial Club Service including a new lounge that spans nearly 33,000 sq. ft. They have introduced four new restaurants, including Wavehouse. Wavehouse, an entertainment destination, boasts the world’s largest Pac Man, a bowling alley and the world’s first 3-axis VR simulator.
The resort isn’t done with upgrades and additions just yet. There are plans to open a third tower at Atlantis Aquaventure. The expansion, which will include nine new attractions including the world’s longest waterslide, will make it one of the largest waterparks in the world.