Avalon Waterways on course to make choice the new luxury

As luxury travel is redefined, Avalon Waterways recognized early that it is all about meaning, not more.

The company has built its river cruise model around personalization long before flexibility became an industry trend.

Through Avalon Choice Excursions, guests can select how they want to experience each destination with included Classic, Discovery and Active experiences as well as countless opportunities for independent exploration.

According to Avalon Waterways’ recent Wish List Survey of nearly 10,000 travellers, 99% of cruisers say having a variety of shore excursions is important when selecting a river cruise. Avalon’s approach addresses that expectation by offering multiple included experiences in nearly every port, with as many as 28 included excursion choices on select Active & Discovery sailings.

Pam Hoffee, president of Avalon Waterways, explained that: “Today’s definition of luxury is simple: relevance. Travel feels more meaningful when it reflects who you are. That’s why Avalon continues to infuse our itineraries with more choice, more flexibility and more ways to connect with the places our guests visit.”

And Hoffee added: “We’ve always believed the best journeys feel personal. That’s why choice is part of our foundation instead of an add-on feature.”

Avalon’s approach to choice is not limited to shore excursions. It’s reflected in the broader design of the experience – from ships intentionally sized for fewer guests to excursions that naturally operate in smaller groups because travellers select different experiences based on their interests.

The company also builds flexibility into every itinerary with on-your-own discoveries, complimentary bikes and e-bikes and the on-hand and on-the-go services of Adventure Hosts, giving travellers confidence to explore beyond guided tours when inspiration strikes.

This philosophy aligns with Avalon’s long-standing boutique approach to river cruising, where smaller ships, fewer guests and more personalized experiences work together to create a more connected style of travel. By designing experiences that naturally create smaller groups, Avalon enhances both comfort and authenticity – inviting more meaningful interactions with local cultures and fellow travellers alike.

Advisors can sail on over to www.traveladvisorportal.ca to learn more.