Barbados Has New Tourism CEO, Carter Moving to UK


Following the announcement of Barbados’ two new divisions of tourism – the Barbados Tourism Marketing Inc. (BTMI) and the Barbados Tourism Product Authority (BTPA) – the BTMI has announced the appointment of a new chief executive officer – William Griffith – and an industry-leading team.

Cheryl Carter has been appointed BTMI director UK, moving from her previous role as vice-president for Canada, a position she held for 13 years. She will be based in London this winter.

Peter Mayers will become BTMI director Canada, after eight years as business and senior business development manager for the Barbados Tourism Authority in the USA.

An industry veteran, Griffith brings his vast experience in tourism back to Barbados, having been a member of the leadership team in a number of hotel properties in both Barbados and Bermuda. Most recently, Griffith led the Bermuda Department of Tourism in the role of director of tourism, for a period of six years. Here Griffith was responsible for the direction and management of all operations within the organization, including overseeing offices in Canada, the US, UK, Italy and Germany.

BTMI former interim CEO, Petra Roach, will now move to the position of director USA – having previously held the position of vice-00president, UK for more than 10 years.

This announcement comes on the heels of the new appointment of the chairman and board of Barbados Tourism Marketing Inc. Alvin Jemmott, general manager Divi Southwinds, will chair the six strong board.

Pictured, Griffith (far right), the new CEO of the Barbados Tourism Marketing Inc., along with (l-r) Peter Mayers, director, Canada; past interim CEO Petra Roach, now director, United States; Vicky Chandler as the director, Caribbean and Latin America; and Cheryl Carter, appointed to the post of director, United Kingdom.