The Saint Lucia Tourism Authority (SLTA) has revamped its travel agent specialist program. The recently upgraded program is called “Saint Lucia Expert” or SLEx and is open to travel agents in Canada.
SLEx is an innovative online educational and loyalty program designed to engage travel agents and serve as their central repository for all resources that will enable them to sell destination Saint Lucia, optimally.
Additionally, SLEx is mobile friendly with customizable features to equip today’s digitally-savvy travel professional with the cutting-edge tools they need for destination marketing and sales.
Through the provision of engaging modules and multimedia tools, SLEx allows travel professionals to explore the destination fully and offers various niche market specialization in areas that include Dive, Romance and Family Travel.
The revamped program provides a simple structure for all travel agents to participate and increases engagement with them while supporting the growth of the destination and the travel agent business.
The SLTA aims to support travel partners further, by providing graduates of the program a certificate of completion, which will unlock features and benefits of being a Saint Lucia Expert.
The recognition will also include a combination of three (3) status tiers to highlight the best producers and provide additional incentives and support to each tier. SLEx awards agents marketing credits based on room nights within the following tiers:
- Gold – 50 to 149 room nights
- Platinum – 150 to 299 room nights
- Diamond – 300 plus room nights
Travel agents can participate by enrolling in the Saint Lucia Expert program, which is available online at http://edu.recommend.com/saintlucia.
Current Saint Lucia Specialists are not required to retake the course but will benefit from the new resources and status.