Bermuda Is Special And It’s Time To Discover Why
As Tracy Berkeley sees it, Bermuda has everything that the post-COVID traveller is looking for.
“I think there has been a lot of pent-up demand to travel and to be perfectly honest, people are not concerned about the price point,” observed Berkeley, CEO of the Bermuda Tourism Authority (BTA), before continuing: “What they’re more concerned about is the experience and the product offering… as long as those three things align, people walk away with expectations met or exceeded.”
“If there’s no ease to get to a destination and the product does not provide what the expectation is built-in with the traveller, then it’s a lose-lose situation,” the BTA’s CEO told Travel Courier during an early September visit to Toronto.
“People want to travel. They’re less concerned about price points. What they want is ease. They want it to be frictionless. They want to feel safe. They want to make sure that their values are met because people are travelling for all sorts of different reasons now that didn’t exist prior to COVID,” she said.
“The traveller is a lot more-savvy and a lot more intentional about why they get on that plane,” Berkeley told CTP, before continuing: “People want to go outside the norm and that’s where Bermuda is — outside of the norm. It’s a place that’s intriguing. It’s special. It’s sophisticated. It gives you something that you can’t find anywhere else.”