Dina Bertolo is joining Air Canada Vacations as its new vice-president, product. Bertolo takes on her new role beginning Feb. 24, 2014 and will lead the product purchasing team and will seek to continue to expand ACV’s product portfolio. Prior to joining Air Canada Vacations, Bertolo served as vice-president, product development at Sunquest Vacations, overseeing Sunquest’s and ALBATours’ operations.
Her career within the travel industry began since 1981 at ALBATours where she played a crucial part of the company’s rapid growth and the later merger with Sunquest Vacations. MyTravel acquired Sunquest, along with a number of other North American companies, and finally merged with Thomas Cook, to form Thomas Cook North America. In her role as Vice President, Product Development, Dina was responsible for developing hotel relationships and strategic partnerships with key suppliers, overseeing the Product Development department’s activities, as well as developing marketing opportunities that aimed to increase market awareness and sales.
Eamonn Ferrin, president and chief operating officer of Air Canada Vacations, said: “Dina will bring strong leadership and vision to our product team. Dina’s wealth of experience and drive for results make her a perfect fit for our company as we embark on our ambitious Air Canada Leisure Group growth plans and the rapid growth and roll out of our new leisure airline, Air Canada rouge. Air Canada Vacations as the tour operation for ACLG are delighted to have her onboard.”