Best Western has best price guarantee

Best Western International has introduced a new “Low Rate Guarantee.”If those who book Best Western, Best Western Plus or Best Western Premier on then find a lower rate elsewhere online they will receive a US$100 Best Western Travel Card. “We want to give guests total confidence that the best deal is always on,”said Dorothy Dowling, Best Western’s senior vice-president of marketing and sales. “We’ve worked hard to give customers a great shopping experience. Our web content is richer than ever, and a new look and feel is on its way, but at the end of the day, it’s about rate. This guarantee is about helping guests feel protected with every purchase.”(