Big and Bold

Over the past week, people in Montreal and Toronto may have been surprised to see the Transat logo projected on buildings lining each city’s main streets.

During hockey games played at Toronto’s Air Canada Centre and Montreal’s Bell Centre, these monumental projections especially caught the attention of spectators in attendance.

These high-profile stunts are helping promote the launch of Transat Holidays’ new campaign “Sun for Everyone” while displaying its best vacation deals down south.