Big Island Name Change

The Big Island Visitors Bureau has officially changed its name to the Island of Hawaii Visitors Bureau (IHVB).

“Depicted in IHVB’s new logo, the design retains its overall elements and feel of the previous look, while aligning itself with the Hawaii Tourism Authority and Hawaii Visitors and Convention Bureau branding of the Hawaiian Islands,” said Ross Birch, IHVB executive director.

IHVB will continue to use the island’s name, Hawaii, to help identify the destination accurately in its marketing communications and business operations.

To avoid confusion with the state name, IHVB is encouraging the use of “island of Hawaii” when referring to the destination. For shorter references, it also suggests the use of “Hawaii Island” to identify the island.

There will be no interruption in IHVB’s operations during this naming transition.