World Travel Market kicked off its 35th edition today (Nov. 3, 2014) with the largest English-language travel trade show in the world expecting more than $6.5 billion worth of deals to be conducted over the course of four days through Nov. 6, 2014.
Canada, as always, is well represented at the show, held in the east end ExCel Centre, near London’s Olympic site. Exhibitors from companies and tourist boards across the country are part the Canadian pavilion, while a myriad of buyers – TravelBrands, Air Canada Vacations and Connection Tours have been spotted already — have dozens of appointments scheduled.
A few travel agents even make the trek, with the show representing a who’s who of familiar and not-so-familiar destination. This year North Korea makes its debut amongst the 5,000 exhibitors.
Meanwhile, more than 50,000 attendees — including Baxter Travel Media correspondent Mike Baginski — are on hand.
Stay tuned to PressToday and future issues of Canadian Travel Press and Travel Courier for news from the show.