BMO launches Blue Rewards

BMO has launched Blue Rewards, a new line of BMO Blue Rewards Mastercard credit cards, a Blue Rewards Chequing Account, and BMO Commercial Cards Blue Rewards, advancing the previously announced transition from the AIR MILES program to its boldly reimagined rewards program.

The new loyalty program will continue to be operated by a subsidiary of BMO. Members can now earn and redeem Blue Points from brands across Canada, with additional partner earning opportunities and features to be announced throughout the year.

With affordability top of mind for many Canadians, Blue Rewards expands where and how rewards can be earned and focuses on helping households get more value from their everyday spending by earning rewards on essential purchases. Existing AIR MILES Reward Miles automatically converted to Blue Points – with no loss of value.

Mathew Mehrotra, Group Head, Canadian Personal & Business Banking, BMO, said: “Built around how Canadians choose to spend, Blue Rewards brings together in-store, online and digital experiences to make earning and redeeming rewards more flexible, convenient and seamless,” “Blue Rewards helps Canadians make real financial progress with a focus on making their money go further, every day.”

New Blue Rewards Member Benefits include more places to earn with expanded partnerships.

Members can opt in to earn rewards across a growing network of partners spanning essential categories including Porter Airlines, Instacart, Accor hotel brands including Fairmont Hotels and Resorts, Sofitel, Rimrock and Novotel, and MTY Group restaurants including restaurants including Thai Express, Mr. Sub, Manchu Wok, Mucho Burrito, Pizza Delight and Jugo Juice, with more to come.

As for travel benefits, members can access a new, simplified travel redemption platform for flights, hotels and car rentals. Members can redeem any amount of Blue Points for partial payment toward trips. Members can use Blue Points to pay for whole trips, including taxes and fees.

Blue Rewards is committed to helping Canadians maximize their Points this summer. Throughout the season, Members will have access to rich promotions and offers that make it easy to earn even more.

Shawn Stewart, President, Blue Rewards, said: “Blue Rewards is designed around the places Canadians already spend every day. From groceries and household essentials to travel and dining, the program brings together more ways for members to earn across categories that matter most in everyday life.”

As part of the launch, existing AIR MILES Reward Miles balances have been automatically converted to Blue Points at no loss of value.

Following the consolidation of Cash and Dream Miles, members will continue to earn one simple type of reward Point. Members’ cards and numbers will stay the same – no action required.

Go to www.bluerewards.ca for more.