BOBBITT JOINS CHOICE

Mike Bobbitt has joined the Choice Hotels Canada executive team. Bobbitt takes on the responsibilities of director, distribution and revenue — a newly created department as part of Choice Hotels restructuring here and which includes a merger with the sales department. Bobbitt comes to Choice Hotels Canada with more than 26 years of hospitality experience working in various senior management roles including vice-president of operations at Westmont Hospitality Group, general manager of sales and catering at World Trade and Convention Centre and regional director of sales and marketing at Atlific Hotels. Most recently he held the position of chief operating officer at Royal Host Hotels, which is the master franchisor for Travelodge in Canada. Tim Oldfield, managing director, franchise performance for Choice Hotels Canada, said: “Mike has a wealth of experience having spent his career in the hospitality industry where he worked with various Choice properties and other like-minded brands. He has a thorough understanding of what it takes to grow hotel revenue and will undoubtedly be an invaluable member of our team.” The Distribution & Revenue department was created in an effort to leverage the company’s advances in distribution strategy and also includes e-commerce and revenue management. Go to http://www.ChoiceHotels.ca for more.