A Bold New Plan
Led by its president, Karolin Troubetzkoy and its CEO and director general, Frank Comito, the Caribbean Hotel & Tourism Association (CHTA) has unveiled a new strategic business plan that details where the association is headed in the next three years.
The CHTA’s plan features seven key objectives that are directed at increasing engagement within the membership and national hotel and tourism associations (NHTAs); and strengthening collaborative efforts with synergistic organizations throughout the public and private sectors – including the Caribbean Tourism Organization (CTO) with which CHTA jointly operates the Caribbean Tourism Development Company (CTDC).
Through collaboration with its members, the CHTA’s key priorities include:
- Advancing positions to protect and enhance tourism through advocacy and unified representation.
- Strengthening CHTA role as an essential marketing and business development resource for members by providing access to information, forums, exchanges, revenue generation and cost-saving activities and best practices.
- Driving personal and professional growth throughout the Caribbean through human resource development.
- Promoting policies and best practices to safeguard the environment.
- Increasing data and intelligence for members as a resource of Caribbean tourism-related data with the tools needed to effectively use the information.
- Enhancing the organization’s membership base via relevant value propositions.
- Operating a fiscally responsible and future-oriented organization.
The CHTA’s president, Troubetzkoy observed: “The Caribbean has tremendous opportunity for growth and the framework we are putting in place today will ensure our members’ ability to fully capitalize.”
And Troubetzkoy continued: “In order to ensure the long-term competitiveness of our regional tourism industry, we must recognize excellence in our people, businesses and organizations, develop our future leadership and share best practices for others to emulate.”
For more, go to http://www.caribbeanhotelandtourism.com .
