Choice Hotels Canada has kicked off its second annual Book to Build campaign. Last year, the campaign for Habitat for Humanity Canada surpassed its fundraising goal of $100,000. This year, the goal has been increased to $125,000 to help families in need of affordable housing.
The Book to Build campaign runs from May 11 until Sunday, May 27, and guests staying at any of the 151 participating Choice Hotels locations will have a portion of their stay donated to Habitat for Humanity Canada.
One hundred per cent of funds raised will be directed to local Habitat for Humanity offices to help families across the country.
Brian Leon, president, Choice Hotels Canada, said: “Supporting our community is incredibly important to us as an organization. Our partnership with Habitat for Humanity allows us to give back in a meaningful way by providing comfort, shelter and hospitality to families in need.”
A number of Choice Hotels are also planning individual fundraising initiatives in their respective communities to support the campaign, from Newfoundland and Labrador to British Columbia.
In addition to the hotel-level contributions, members of the Choice Privileges loyalty program looking to get involved are able to donate their points as a way of contributing to the campaign.
Through its social responsibility initiatives, Choice Hotels Canada supports reputable charitable organizations that focus on shelter, education and community development as it relates to children. Through Book to Build, Choice hopes to raise $500,000 over the next five years for Habitat for Humanity Canada
Go to www.BookToBuild.ca for more.