The Venetian Las Vegas has launched one of the hospitality industry’s first Facebook Messenger direct booking channels, offering agents and guests the opportunity to book directly and securely through social messaging.
The Venetian’s direct social booking channel represents the first step for the brand in reducing interface friction, enabling guests to stay within their platform of choice as they gather information, ask questions and transact with the brand. The Venetian’s direct booking channel provides guests with real-time rates for desired dates, details on resort amenities and also suggests relevant activities and offerings. The app is designed to “evolve through interaction, constantly creating a more seamless guest experience over time.”
“As the social media space continues to evolve, we are excited to be a pioneer in using Facebook Messenger as a direct booking channel for guest reservations,” said chief marketing officer Lisa Marchese. “Messaging apps have surpassed social networks in terms of monthly active users and we saw Facebook Messenger as an immediate and authentic way for our guests to engage with our brand. We always provide our guests the best rate through direct channels, carrying the booking experience into this app was a natural progession. We will continue to look for opportunities to combine responsiveness and guest discovery, anticipating the way guests want to interact with us going forward.”