BranchUp has appointed Doug Patterson as National Director — Sales and Travel Advisor Engagement effective Feb. 7, 2022.
Created by Expedia Cruises founder Michael Drever, BranchUp delivers a mix of editorial content and special offers, posted daily to travel advisors’ Facebook Business pages. The posts enable agents to avoid spending countless hours sourcing relevant content to share with their page, friends and followers.
BranchUp’s marketing solutions drive leads — and ultimately sales — directly to the inbox of travel advisors, all at no charge.
Said Drever: “Adding a well-known and respected industry veteran like Doug Patterson reflects our commitment to Canadian travel advisors.”
And he added: “With travel expected to see a strong rebound later this year, it’s going to be more important than ever for travel advisors to use social media tools to market, strengthen their reputation and drive bookings.”
Commenting on his appointment, Patterson said: “I’m excited to join a group who believe passionately in the value that travel advisors provide. BranchUp offers a simple, no-cost tool that leverages the power of social media. After a very difficult period, travel advisors couldn’t have a better partner to drive revenue and relevance.”
Patterson can be reached via e-mail at [email protected]