“The tagline of the film is break the boundaries of your world and what makes us different ties us together. At the end of the day those are two things that really identify with Contiki,” Jenni Berg, regional business development executive, told PressToday. “Even looking a bit deeper at exploration, adventure, pushing your own boundaries and the importance of friendship, are all values that tie very closely with Contiki Holidays.”
She says travel agent partners and past and future travellers were invited to the events, as a thank you for their support and to potentially engage millennials who are fans of the series, but may not have been familiar with the brand.
The tour operator, geared at 18 to 35-year-olds, is also giving away a trip for two at http://www.contiki.com/allegiant.
“They have a choice if they win of three trips – so they can choose the Best of USA, China Adventure or Eastern Road, which goes through Eastern Europe,” she says.
Pictured at the Toronto screening from Contiki are (l-r) Andrea Sadiwnyk, Cara Bogdanski, Erica Adelson and Berg.