Azamara Club Cruises has appointed Ellen Bettridge as vice-president of sales and marketing, the Americas.
A seasoned professional and travel industry expert, Bettridge has more than 24 years of experience in the travel management, cruise and hospitality industries, holding positions in both sales and marketing capacities.
In her new role, Bettridge will oversee the overall sales and marketing initiatives for Azamara Club Cruise in South, Central and North America. Her responsibilities include the development of strategic relationships with trade and marketing partners as well as the creation and implementation of long-term strategies to further grow Azamara’s markets in the Americas.
From April 2012 – January 2014, Bettridge served as president, Americas at Silversea Cruise Ltd., where she developed sales strategies and executed marketing campaigns in the US, Canada and Latin America. Prior to joining Silversea, Bettridge spent more than 20 years employed with American Express.