The Barbados Tourism Marketing Inc. (BTMI) has announced the appointment of a new chief executive officer – William Griffith – and an industry-leading team. Cheryl Carter has been appointed BTMI director UK, moving from her previous role as vice-president for Canada, a position she held for 13 years. She will be based in London this winter. Peter Mayers will become BTMI director Canada, after eight years as business and senior business development manager for the Barbados Tourism Authority in the USA.
An industry veteran, Griffith brings his vast experience in tourism back to Barbados, having been a member of the leadership team in a number of hotel properties in both Barbados and Bermuda. Most recently, Griffith led the Bermuda Department of Tourism in the role of director of tourism, for a period of six years. Here Griffith was responsible for the direction and management of all operations within the organization, including overseeing offices in Canada, the US, UK, Italy and Germany.