Cunard has announced that Steve Smotrys, director of sales, Cunard North America, has been appointed to vice-president of sales, Cunard North America.
In his new role, Smotrys will work closely with John Chernesky, senior vice-president North America Sales & Trade Marketing for Princess Cruises and Cunard North America, and the regional sales directors to provide leadership and guidance to the field sales team.
He will also work closely with Jamie Paiko, senior director, Marketing and Customer Service, and the marketing team on the trade marketing strategy and effectiveness in the region. He will report to Josh Leibowitz, senior vice-president, Cunard North America, and chief strategy officer for Carnival Corporation and John Chernesky for field sales co-ordination and leadership.
In 2000, Smotrys joined Princess as a yield management analyst and went on to lead teams in revenue planning and shore excursions. In doing so, he worked closely with marketing and sales. He then moved to the role of sales planning manager for Cunard in 2013. He became a liaison between the shared Princess and Cunard sales team and the Cunard revenue planning/marketing team. He has currently played a vital role as the director of sales.