Red Label Vacations

Red Label Vacations Inc. (RLV) has welcomed Sandra Joaquim to its team as account manager, Strategic Partnerships.

Joaquim will support and develop strategic partnerships along with key preferred suppliers for RLV’s retail brands.

She has extensive travel experience, not only in account management, but with loyalty programs and marketing


In this role, Joaquim will strengthen relationships with new or existing strategic partnerships. She will work closely with marketing and digital teams to generate partnership program initiatives, ultimately to bring more awareness and revenue for the retail brands of RLV.

She has worked in the travel industry for more than 24 years. Her recent experience includes working for Transat Distribution Canada, where she was responsible for national marketing

efforts and marketing loyalty partnerships for over 200 retail locations across Canada. Joaquim has also held roles at Signature Vacations, Sunwing Vacations and CAA.

She can be contacted at [email protected].

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