Red Label Vacations Inc. (RLV) has announced the hiring of Dianne Jackson to the role of vice-president, Retail.
Jackson will develop and execute strategic initiatives for RLV’s retail brands. These brands include redtag.ca and itravel2000.com.
“Dianne has a proven track record building effective teams, growing sales and marketing, and exceeding expectations in the travel industry” says Frank DeMarinis, CEO, RLV. “I believe Dianne will have great success managing our retail division, and ultimately continue the growth of our organization. I am very happy to have Dianne join our team.”
In her new position, Jackson will oversee the retail division; developing specific goals and implementing tactics to support the business goals and objectives. She will establish ongoing improvements and ultimately assist in market share growth of each retail brand.
Jackson brings to RLV extensive years of experience in the industry. She has held senior roles at CAA, Expedia Affiliate Network, Allianz Global Assistance and First Choice Canada. She was previously was a senior director for itravel2000.com, now a division of Red Label Vacations Inc.
Jackson can be reached at Dianne.Jackson@redlabelvacations.com.