Travel Agent Appreciation

Saint Lucia Tourism Authority

The Saint Lucia Tourism Authority (SLTA) has appointed Jeanette Faria as director of marketing, Canada.

Faria, president of JF Marketing, will support the marketing efforts of the SLTA as part of a leading, national strategy to reposition the destination to Canadians.

With almost 20 years of industry experience, Faria brings a wealth of knowledge to the SLTA having previously worked as account manager for the US Virgin Islands and North Carolina. Faria currently is the Canadian lead for The Beaches of Fort Myers and Sanibel.

In her new role, Faria will be responsible for developing and executing a strategic marketing plan targeting consumer and the travel trade through product launches, training seminars, marketing initiatives, and national advertising campaigns.

She can be reached by e-mail at or by telephone at 416-788-4482.

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