The Nevada Division of Tourism (Travel Nevada) has selected Reach Global Marketing as its agency of record in Canada.
Reach Global will develop and execute communications, sales and marketing activities across Canada, promoting overnight stays and tourism activities within the State of Nevada.
“Nevada offers many unique experiences that go beyond what Canadians currently expect from the state,” says Charmaine Singh, president & CEO, Reach Global Marketing. “We are excited to inspire Canadians to travel to a state where the options are limitless; with rich landscape and historic ghost towns, family fun theme parks and the Extra-terrestrial highway, natural spa experiences with spectacular hot springs, and the perfect backdrops for recreation enthusiasts.”
With direct flights into Las Vegas from Toronto, Montreal, Vancouver, Calgary and Edmonton, Nevada is accessible to travellers with a vast network of open roads and scenic byways. With six regions to explore, the state is illustrious for its food scene, historic towns, local art and outdoor adventure with more than two dozen state parks.
“Canada is an essential market to Nevada, and it was imperative to find a representative agency that knows the market, knows the media and trade partners, and has a passion for promoting the great state of Nevada. We found that in Reach Global Marketing, and we are excited to partner with them to bring the best of Nevada to the Canadian market,” says Bethany Drysdale, chief communications officer at Travel Nevada.