TravelBrands has hired Afra Davis in the role of business development manager for British Columbia.

Davis will officially take on the role as of July 23, following Tracy Poole’s retirement.

“We are very excited to have Afra join our TravelBrands sales team,” says Bruce Lidberg, director of sales, Western Canada. “Afra has extensive travel experience, not only in account management but also in operations, product and business development. We believe Afra will have great success working with our wonderful retail partners in British Columbia and helping them grow their business with TravelBrands.”

Davis’ extensive career has included working directly with both the wholesale and retail travel sectors in Canada. She has worked for airlines and tour operators, including nine years with WestJet Vacations and more recently the Las Vegas Convention and Visitor Authority.

Davis can be reached at [email protected] or by calling 1-800-509-9229, ext. 31507 (as of July 23).

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