Canadian advisors invited to vote in Agents’ Choice survey

The 24th annual Agents’ Choice Readership Survey is now open, inviting travel industry professionals across Canada to share their insights.

Agents’ Choice is Canada’s original, authoritative and most popular travel industry poll. Each year, it asks Canadian travel agents to pick their favourite suppliers in over 40 different categories – ranging from airlines to tour operators; cruise lines to destinations; coach operators to car rentals; and a whole lot more.

The recovery of the past 12 months has been breathtaking as Canada’s travel and tourism industry got down to business once again, with sales returning to levels that had everyone in the industry— both travel advisors and their supplier partners—smiling.

The 2024 Agents’ Choice Survey has certainly been gaining momentum, and we want Canadian travel advisors to celebrate that with us and vote for their favourite suppliers in close to 45 categories.

By all accounts, that momentum is expected to continue through 2024 and beyond.

How to vote

This year, we’ve expanded the Hotel Brands category offering advisors a chance to pick their favourite Caribbean all-inclusive hotel brand; their favourite Mexico all-inclusive hotel brand; their favourite luxury hotel brand (all-inclusive or otherwise; and their favourite small or boutique hotel brand.

New this year, the Momentum Award celebrates the accomplishments of one organization that has demonstrated success through consistent forward motion.

Again in 2024, we’re asking advisors to vote for the supplier that’s had the Most Positive Industry Impact and the supplier who’s their Overall favourite. Prizes will be announced shortly, so stay tuned for more details.

Voting is now open and continues to April 19, 2024.

Starting today (Jan. 22) Canadian travel advisors will be able to vote for their favourite suppliers in more that 40 categories in the 2024 Agents’ Choice Readership Survey. Click here to access the survey portal. 

Agents’ Choice Awards

This year’s Agents’ Choice Awards Presentation and Gala will take place on June 20 at The Carlu in downtown Toronto. During the event, we will celebrate the accomplishments of the travel industry, big and small. This year, a silent auction will be held in support of Ernestine’s Women’s Shelter.

Mark your calendars today and don’t miss the biggest event of the year!

Thank you to our Agents’ Choice Readership Survey sponsors Air Canada, Visit Malta, and Manulife. 

To ensure that you receive your copy of the 2024 edition of the Agents’ Choice Readership Awards Survey Results, subscribe today at

Travel professionals are invited to join the conversation on social media with the hashtag #agentschoice.