A group of 8 neighbouring Caribbean islands have joined together to rethink and reimagine their tourism marketing strategy as they reopen their borders.
Nevis, St. Kitts, Saba, St. Eustatius (Statia), French Saint Martin, Dutch St. Maarten, Anguilla and St. Barths have teamed up to form a Caribbean Group of 8, recognizing that through a joint collaboration they can amplify their presence in the marketplace and create new travel possibilities and fresh itineraries for consumers.
Jadine Yarde, CEO, Nevis Tourism Authority, said: “We are delighted to launch this new initiative. Our common objective is to promote intra-regional travel, capitalizing on our proximity to each other, and today’s travellers’ desire to discover new experiences, collecting passport stamps along the way for bragging rights.”
The collaboration has produced an introductory video, with highlights of what makes each island special and different from their neighbours.
The two-minute video began rolling out across all their social platforms this week (Aug. 11) with the underlying message that there is no better place than the Caribbean for travellers who are ready to venture forth when the time is right.
Chantelle Richardson, Coordinator, International Markets for the Anguilla Tourist Board, said: “We are uniquely positioned to launch this program. Our islands are easily accessible by air and sea, and we need to educate our potential visitors, both within the region and from our traditional source markets, on how to plan and make the most of their visit.”
Glenn Holm, Director of Tourism for the Saba Tourist Bureau, observed: “Saba welcomes this collaborative initiative and looks forward to welcoming visitors to the Unspoiled Queen of the Caribbean, a safe haven where culture, history and nature abound.”
Nevis, St. Kitts, Saba, St. Eustatius (Statia), Saint Martin, St. Maarten, Anguilla and St. Barths represent a combination of current and former Dutch, British and French island territories.
Each island is a unique encounter, reflecting the vibrant Caribbean culture, creativity and hospitality which has made the region the preferred destination for travellers across the globe.
Together they offer a huge array of experiences, cuisines, art, music and literature, against the backdrop of stunning landscapes, spectacular beaches, land and water sports, and boutique accommodations at a range of price points.
For more information, visit any of the participating islands’ websites or social platforms.