Sandals Resorts International (SRI), parent company of Sandals Resorts, Beaches Resorts and Grand Pineapple Beach Resorts, reports its Montego Bay-based Sandals Carlyle will remain a Sandals branded resort following consultation with guests.
Gordon “Butch” Stewart, chairman of Sandals Resorts International, had previously revealed plans to transition Sandals Carlyle to the Grand Pineapple Beach brand, but reversed the decision after speaking with the company’s returning guests. Sandals Carlyle currently boasts one of the highest returning guest percentages in the region.
“Sandals Carlyle is without doubt one of our best loved resorts, both within our company and among our guests. Over the years, it has gained a hugely passionate fan base that loves its simple tradition of warm Caribbean hospitality and intimate personal service. Rebranding Sandals Carlyle was a decision we had to make jointly with those guests. We had been discussing the rebrand for a long time and the rationale was sound but ultimately, they spoke and we listened,” Stewart said.
He added, “I am proud that we are the kind of organization that can act upon our guests’ wishes when they make them and this is one such instance. Sandals Carlyle has a unique character which guests love and their feedback has reinforced that.”
The resort, located on Montego Bay’s famed “Hip Strip” just minutes away from the city’s shopping, dining and nightlife, will undergo a series of minor enhancements.